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Pricing & Markup Calculator

Markup Calculator

Calculate markup percentage, selling price, profit, cost, and margin in seconds. This free markup calculator helps you price products and services correctly and compare markup to profit margin.

Enter markup details

Choose what you know and the calculator will estimate the rest.

Cost

Selling price

Calculation mode

Target value Used for target markup (%) or target profit ($) modes.

Units sold (optional) Use multiple units to estimate total revenue and total profit.

Tax rate on sale (optional %) Optional estimate for price including tax.

Markup

Estimated markup based on your cost and selling price.

Profit Per Unit

Profit Margin

Total Profit

Price with Tax

Markup breakdown

Cost per unit $0

Selling price per unit $0

Profit per unit $0

Units sold 0

Total revenue $0

Total profit $0

Selling price composition

Cost

Profit

How this markup calculator works

This markup calculator measures how much profit you add on top of your cost. It can also estimate the selling price needed to reach a target markup or a target dollar profit.

Markup is one of the most common pricing tools in retail, ecommerce, wholesale, and services because it is based directly on cost. This tool also shows profit margin so you can compare both metrics.

What does markup mean?

Markup: Profit divided by cost
Profit: Selling price minus cost
Profit margin: Profit divided by selling price
Total profit: Profit per unit multiplied by units sold

Common uses

Set a selling price from a target markup
Check whether your markup is high enough
Compare markup and margin
Estimate total profit across many sales

Markup formulas

The calculator uses these standard pricing formulas:

Profit = Selling Price − Cost Markup (%) = (Profit ÷ Cost) × 100 Margin (%) = (Profit ÷ Selling Price) × 100 Target Selling Price from Markup = Cost × (1 + Markup) Target Selling Price from Profit = Cost + Target Profit Total Profit = Profit per Unit × Units Sold

Example

If your cost is $50 and your selling price is $80, your profit is $30. That produces a markup of 60% and a margin of 37.5%.

Markup Calculator FAQ

What is the difference between markup and margin?

Markup is based on cost, while margin is based on selling price. Markup shows how much you added to cost, while margin shows how much of the selling price is profit.

Can I use this calculator to set a target markup?

Yes. Choose the target markup mode, enter the percentage you want, and the calculator will estimate the selling price needed.

Why is markup higher than margin?

Because markup uses cost as the base, and margin uses selling price as the base. Since selling price is larger than cost when there is profit, the percentages are different.

Can I estimate markup for many units sold?

Yes. Enter the number of units sold and the calculator will estimate total revenue and total profit.

Does tax increase markup?

No. Sales tax is usually added separately and is not normally treated as profit. This calculator shows it only as an optional added-on price estimate.