Markup Calculator

Estimate markup percentage, selling price, profit amount, margin, total revenue, and total profit based on cost, markup, selling price, and quantity.

Calculate Markup

Markup = (selling price − cost) ÷ cost. In target mode, required selling price = cost × (1 + target markup).
Your result will appear here.

How the markup calculator works

Profit per unit:
The calculator subtracts cost per unit from selling price per unit.

Markup percentage:
Markup is calculated by dividing profit by cost.

Target price mode:
If you enter a target markup percentage, the calculator estimates the selling price needed to reach it.

Total results:
Quantity and additional costs are used to estimate total revenue, total cost, and total profit.

Why markup estimates matter

Markup estimates help businesses set prices, compare pricing strategies, and make sure sales cover costs and contribute enough profit.

This tool is especially helpful when converting target markup into actual selling price.

What your result means

Your result shows markup percentage, profit per unit, selling price, profit margin, total revenue, total cost, and total profit based on the values entered.

Markup calculator tips

Frequently asked questions

What is markup?

Markup is the amount added to cost to reach the selling price, usually expressed as a percentage of cost.

What is the difference between markup and margin?

Markup is based on cost, while margin is based on revenue or selling price.

Can I use this to find a selling price?

Yes. Target markup mode estimates the selling price required for a chosen markup percentage.

Why is margin lower than markup for the same item?

Because margin uses selling price as the denominator, while markup uses cost as the denominator.