Calculate social media engagement rate from likes, comments, shares, saves, clicks, followers, reach, impressions, or views. This calculator can be used for Instagram, TikTok, YouTube, Pinterest, Facebook, LinkedIn, X, influencer campaigns, and general social media reporting.
Engagements:
Add likes, comments, shares, saves, clicks, and any other engagement actions you want to include.
Audience size:
Enter followers, reach, impressions, or views depending on how you want to calculate the rate.
Engagement rate:
The calculator divides total engagements by the selected audience number, then multiplies by 100.
An engagement rate calculator helps compare social media performance across posts, accounts, campaigns, and platforms. It is useful for creators, influencers, brands, marketers, agencies, and small businesses.
Engagement rate can help show whether followers, viewers, or reached users are actually interacting with the content.
The basic engagement rate formula is:
Engagement Rate = Total Engagements ÷ Audience Size × 100
Engagement rate is the percentage of an audience that interacts with a post, video, account, or campaign. It usually includes likes, comments, shares, saves, clicks, and other actions.
Add the engagement actions, divide by the audience number, and multiply by 100. For example, 500 engagements divided by 10,000 followers equals a 5% engagement rate.
Use followers when comparing accounts or influencer profiles. Use reach when measuring how well a specific post performed among the people who actually saw it.
A good engagement rate depends on the platform, niche, audience size, and content type. As a general estimate, 1% to 3% is average, 3% to 6% is strong, and above 6% is very high.