Calculate social media ROI from ad spend, content costs, management costs, clicks, leads, sales, revenue, profit margin, customer value, and campaign value. Use this calculator for Facebook, Instagram, TikTok, YouTube, LinkedIn, Pinterest, X, and paid or organic social media campaigns.
Total campaign cost:
The calculator adds ad spend, content costs, management costs, tools, and other campaign expenses.
Campaign value:
It estimates revenue, lead value, profit value, lifetime customer value, and attributed campaign value.
ROI:
The calculator subtracts total cost from attributed profit value, then divides by total cost to estimate social media ROI.
A social media ROI calculator helps creators, businesses, agencies, and marketers understand whether social media campaigns are worth the cost.
It is useful for paid social ads, organic campaigns, influencer posts, ecommerce campaigns, lead generation, brand partnerships, and monthly marketing reports.
Common social media ROI formulas include:
Social Media ROI = Net Profit ÷ Total Campaign Cost × 100
Social media ROI is the return on investment from social media activity. It compares campaign profit or value with the total cost of running the campaign.
Subtract total campaign cost from attributed profit or value, then divide by total campaign cost and multiply by 100.
ROI compares profit with total campaign cost. ROAS compares revenue with ad spend only, so ROAS usually does not include all costs or profit margin.
Include ad spend, content creation, design, editing, management time, tools, influencer fees, software, and any other costs needed to run the campaign.