Calculate click-through rate from clicks and impressions. This CTR calculator can be used for social media posts, ads, email campaigns, website links, YouTube thumbnails, Pinterest pins, Instagram links, TikTok campaigns, Facebook ads, LinkedIn ads, and X posts.
Clicks:
Enter the number of link clicks, ad clicks, button clicks, pin clicks, profile clicks, or thumbnail clicks.
Impressions:
Enter how many times the content, ad, post, email, or link was shown.
CTR:
The calculator divides clicks by impressions and multiplies by 100 to get the click-through rate percentage.
A click-through rate calculator helps measure whether people are taking action after seeing your content. It is useful for social media campaigns, paid ads, email marketing, affiliate links, website links, Pinterest pins, YouTube thumbnails, and landing pages.
CTR is especially useful when compared with impressions, conversions, CPC, CPM, cost per lead, and revenue.
The basic CTR formula is:
CTR = Clicks ÷ Impressions × 100
Click-through rate is the percentage of impressions that resulted in clicks. It shows how often people clicked after seeing your content, link, ad, email, pin, or thumbnail.
Divide clicks by impressions, then multiply by 100. For example, 500 clicks from 20,000 impressions equals a 2.5% CTR.
A good CTR depends on the platform, niche, campaign type, and placement. As a general estimate, 1% to 3% is average, 3% to 6% is strong, and above 6% is very high.
No. CTR measures clicks divided by impressions. Conversion rate usually measures conversions divided by clicks, visits, leads, or users.