Calculate conversion rate from conversions and clicks, visits, leads, impressions, or audience size. Use this calculator for social media campaigns, landing pages, paid ads, affiliate links, email marketing, ecommerce, lead generation, and creator campaigns.
Conversions:
Enter the number of completed actions, such as purchases, leads, signups, downloads, bookings, or affiliate actions.
Clicks, visitors, or leads:
Enter the total number of people or actions you want to compare conversions against.
Conversion rate:
The calculator divides conversions by the selected base metric, then multiplies by 100.
A conversion rate calculator helps measure whether traffic is turning into results. It is useful for social media campaigns, paid ads, email campaigns, landing pages, ecommerce stores, affiliate links, creator promotions, and lead generation funnels.
Conversion rate is especially useful when reviewed with click-through rate, cost per click, cost per conversion, revenue, profit, ROI, and ROAS.
The basic conversion rate formula is:
Conversion Rate = Conversions ÷ Total Clicks, Visitors, Leads, Impressions, or Audience Size × 100
Conversion rate is the percentage of users, visitors, clicks, leads, impressions, or audience members who completed a desired action.
Divide conversions by the total number of clicks, visitors, leads, impressions, or users, then multiply by 100. For example, 50 conversions from 1,000 visitors equals a 5% conversion rate.
A conversion can be a purchase, lead, email signup, download, appointment booking, affiliate action, form submission, trial signup, or any other goal you want users to complete.
A good conversion rate depends on the industry, traffic source, offer, audience quality, and campaign type. As a general estimate, 1% to 3% is average, 3% to 10% is strong, and 10% or more is very high.