Calculate campaign profit, net profit, gross profit, ad spend, campaign costs, revenue, cost of goods sold, profit margin, ROI, ROAS, cost per sale, conversion rate, CPC, and CPM. Use this calculator for social media campaigns, paid ads, ecommerce promotions, lead generation, influencer campaigns, and marketing reports.
Total costs:
The calculator adds ad spend, creative cost, management cost, product cost, fulfillment cost, and other campaign costs.
Profit:
It subtracts total costs from campaign revenue to calculate net campaign profit.
Performance:
The calculator also estimates profit margin, ROI, ROAS, cost per sale, cost per lead, CPC, CPM, CTR, conversion rate, and target profit gap.
A campaign profit calculator helps marketers, creators, agencies, and business owners understand whether a campaign actually made money after costs.
It is useful for paid social campaigns, ecommerce promotions, lead generation, influencer campaigns, product launches, retargeting, affiliate campaigns, and monthly marketing reports.
Common campaign profit formulas include:
Campaign Profit = Revenue - Ad Spend - Creative Cost - Management Cost - Product Cost - Other Costs
Campaign profit is the money left after subtracting ad spend, campaign costs, product costs, fulfillment costs, and other expenses from campaign revenue.
Add all campaign costs, then subtract them from campaign revenue. For example, $12,500 revenue minus $8,950 total costs equals $3,550 profit.
Profit is the dollar amount left after costs. ROI compares profit with total campaign cost. ROAS compares revenue with ad spend only.
ROAS does not include product cost, fulfillment cost, creative cost, management cost, refunds, software, or other expenses. A campaign can have good revenue return but still have thin profit margins.