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ROAS Calculator

Calculate return on ad spend, ad revenue, ad spend efficiency, profit ROAS, ROI, cost per sale, conversion rate, CPC, CPM, and campaign performance. Use this calculator for social media ads, ecommerce campaigns, Facebook ads, Instagram ads, TikTok ads, YouTube ads, LinkedIn ads, and paid marketing reports.

Calculate ROAS

Ad Spend

Revenue From Ads

Creative / Management Costs

Profit Margin (%)

Impressions

Clicks

Sales / Conversions

Average Order Value

Target ROAS

Campaign Days

Ad Platform

Campaign Type

Round Result To

Main Result Format

Show Detail Level

ROAS Note

ROAS = revenue from ads ÷ ad spend

Your result will appear here.

How the ROAS calculator works

ROAS:
The calculator divides revenue from ads by ad spend to show how many dollars of revenue each ad dollar generated.

Profit view:
It also estimates profit value, profit ROAS, net profit, ROI, and break-even ROAS using profit margin and campaign costs.

Ad metrics:
The calculator estimates CPC, CPM, CTR, conversion rate, cost per sale, revenue per click, and daily campaign performance.

Why use a ROAS calculator?

A ROAS calculator helps advertisers, ecommerce stores, creators, agencies, and marketers understand whether ad spend is producing enough revenue.

It is useful for paid social campaigns, ecommerce ads, retargeting campaigns, Google Ads, Meta Ads, TikTok Ads, YouTube Ads, LinkedIn Ads, and monthly marketing reports.

ROAS formulas

Common ROAS formulas include:

ROAS = Revenue From Ads ÷ Ad Spend

ROAS percentage = ROAS × 100
Profit value = revenue × profit margin
Profit ROAS = profit value ÷ ad spend
Net profit = profit value - ad spend - extra campaign costs
ROI = net profit ÷ total campaign cost × 100
Break-even ROAS = 1 ÷ profit margin

ROAS calculator tips

Use ROAS when you want to compare revenue against ad spend.
Use ROI when you want to include profit margin, management costs, creative costs, and other expenses.
Compare ROAS with break-even ROAS to see whether the campaign is likely profitable.
High ROAS with low volume may still need testing before scaling.
Low ROAS may improve by increasing conversion rate, average order value, offer strength, or audience quality.
Check tracking accuracy before making major ad budget decisions.

Frequently asked questions

What is ROAS?

ROAS means return on ad spend. It measures how much revenue is generated for each dollar spent on ads.

How do you calculate ROAS?

Divide revenue from ads by ad spend. For example, $10,000 revenue divided by $2,500 ad spend equals 4x ROAS.

What is a good ROAS?

A good ROAS depends on profit margin, product cost, fulfillment cost, overhead, and campaign goal. A 3x ROAS may be strong for some businesses but not profitable for others.

What is the difference between ROAS and ROI?

ROAS compares revenue with ad spend. ROI compares profit with total campaign cost, so ROI is usually better for understanding actual profitability.