Calculate how often you need to post on social media based on your content goals, number of platforms, posting days, and campaign length. Use this calculator to estimate posts per day, posts per week, posts per month, total content needed, and average posting gaps.
Total posts planned:
Enter how many posts you plan to publish during the campaign or content period.
Campaign length:
Enter the number of days in your content plan, launch schedule, or social media campaign.
Posting days:
Enter how many days per week you plan to post to estimate posts needed on active posting days.
A post frequency calculator helps plan content calendars, social campaigns, creator schedules, Pinterest pinning plans, TikTok posting, Instagram content, YouTube uploads, LinkedIn posts, and Facebook page activity.
It can also help estimate how much content you need to create before a campaign starts.
The basic post frequency formula is:
Posts Per Day = Total Posts ÷ Campaign Days
Post frequency is how often you publish content during a specific time period. It can be measured as posts per day, posts per week, or posts per month.
Divide total posts by the number of days in the campaign or schedule. For example, 60 posts over 30 days equals 2 posts per day.
Multiply the number of platforms by the number of posts you want for each platform. For example, 3 platforms with 20 posts each equals 60 total pieces of content.
No. Posting more can help on some platforms, but quality, consistency, audience fit, timing, and content type matter. A sustainable schedule is usually better than posting heavily for a short time and stopping.