Calculate conversion rate, conversions, visitors, leads, sales, revenue per conversion, cost per conversion, and conversion value. Use this calculator to measure how well traffic, leads, or campaigns turn into results.
Conversion rate:
Enter visitors and conversions to calculate the percentage of visitors who converted.
Conversions needed:
Enter visitors and a target conversion rate to estimate how many conversions are needed.
Visitors needed:
Enter target conversions and a target conversion rate to estimate required traffic.
Conversion value:
Enter revenue and conversions to calculate revenue per conversion and campaign return.
A conversion rate calculator helps measure website performance, ad campaigns, sales funnels, landing pages, lead generation, and ecommerce results.
It can show whether more traffic, a better conversion rate, or a lower cost per conversion would improve business results.
Your result shows conversion rate, conversions, visitors needed, cost per conversion, revenue per conversion, lead-to-sale rate, and return on ad spend. A higher conversion rate usually means a larger share of visitors are completing the desired action.
Conversion rate is the percentage of visitors or users who complete a desired action, such as buying, signing up, calling, or submitting a form.
Divide conversions by visitors, then multiply by 100.
A conversion can be a sale, lead, signup, download, phone call, appointment, checkout, quote request, or any other goal action.
Not always. Conversion rate can measure any goal. Sales rate specifically measures how many visitors or leads become paying customers.