Markup Calculator

Calculate markup percentage, selling price, profit, margin, cost, and revenue. Use this markup calculator to price products or services based on cost and desired profit.

Calculate Markup

Markup = Profit ÷ Cost × 100. Margin = Profit ÷ Selling Price × 100.
Your result will appear here.

How the markup calculator works

Find markup:
Enter cost and selling price to calculate markup, margin, and profit.

Find selling price:
Enter cost and markup percentage to calculate the selling price.

Find cost:
Enter selling price and markup percentage to estimate the original cost.

Total sales markup:
Enter total revenue and total cost to calculate overall markup.

Why use a markup calculator?

A markup calculator helps you set prices by adding a desired percentage above cost. It is useful for products, services, retail pricing, wholesale pricing, and cost-plus pricing.

It also helps compare markup and margin so you understand both pricing and profitability.

What your result means

Your result shows markup percentage, profit, selling price, cost, margin, and total sales numbers when applicable. Markup shows profit compared to cost, while margin shows profit compared to selling price.

Markup calculator formulas

Frequently asked questions

What is markup?

Markup is the amount added to cost to create a selling price. It is usually shown as a percentage of cost.

How do you calculate markup?

Subtract cost from selling price to get profit. Then divide profit by cost and multiply by 100.

What is the difference between markup and margin?

Markup compares profit to cost. Margin compares profit to selling price.

Can markup be negative?

Yes. Markup is negative when the selling price is lower than the cost.