Pricing Calculator

Calculate selling price, profit, margin, markup, fees, discounts, and final price. Use this pricing calculator to set prices for products or services based on cost and profit goals.

Calculate Price

Price can be based on margin, markup, target profit, or discount. Margin compares profit to price, while markup compares profit to cost.
Your result will appear here.

How the pricing calculator works

Price from target margin:
Enter cost and target margin to calculate the selling price needed.

Price from markup:
Enter cost and markup percentage to calculate a cost-plus selling price.

Price from target profit:
Enter cost and desired profit to calculate selling price.

Final price after discount:
Enter list price and discount percentage to calculate the discounted price.

Why use a pricing calculator?

A pricing calculator helps you set prices that cover costs, protect profit, and make pricing decisions easier. It is useful for products, services, retail pricing, wholesale pricing, and online selling.

It can also show how discounts, fees, and target margins affect your final price and total profit.

What your result means

Your result shows the recommended selling price, profit, margin, markup, cost, fees, discount amount, and total revenue when applicable. Use the result as an estimate before taxes, shipping, platform fees, refunds, and other business expenses.

Pricing calculator formulas

Frequently asked questions

What is a pricing calculator?

A pricing calculator estimates a selling price based on cost, desired margin, markup, target profit, or discount.

What is the difference between margin and markup?

Margin compares profit to the selling price. Markup compares profit to cost.

How do you calculate price from margin?

Add all costs, then divide total cost by one minus the target margin as a decimal.

Should fees be included in pricing?

Yes. Fees, packaging, labor, platform costs, and other expenses should be included when estimating a profitable selling price.