Calculate Instagram Story completion rate, drop-off rate, retention rate, exit rate, tap-forward rate, reply rate, sticker tap rate, and link click rate. Use this calculator to measure how well your Instagram Story sequence keeps viewers watching from the first frame to the last.
First and last frame views:
The calculator compares first story frame views with last story frame views to estimate completion rate.
Drop-off:
Drop-off is the difference between first frame viewers and final frame viewers.
Story actions:
The calculator also measures exits, tap forwards, tap backs, replies, sticker taps, and link clicks.
An Instagram Story completion rate calculator helps creators, influencers, brands, and social media managers understand whether viewers stay through a story sequence.
It is useful for sponsored stories, launch sequences, product stories, Instagram audits, media kits, and campaign performance reports.
The basic Instagram Story completion rate formula is:
Story Completion Rate = Last Frame Views ÷ First Frame Views × 100
Instagram Story completion rate is the percentage of viewers who watched from the first story frame to the final story frame.
Divide last frame views by first frame views, then multiply by 100. For example, 7,200 final frame views from 10,000 first frame views equals a 72% completion rate.
Story drop-off rate is the percentage of viewers who started the story sequence but did not make it to the final frame.
Story engagement can include replies, sticker taps, link clicks, poll votes, quiz answers, tap backs, profile visits, and other interactions depending on the story format.