Calculate Pinterest pin click through rate from impressions, pin clicks, outbound clicks, saves, closeups, and followers. This calculator helps measure how well a Pinterest pin turns impressions into pin clicks, website clicks, saves, and traffic actions.
Pin CTR:
The calculator divides selected clicks by impressions, then multiplies by 100.
CTR options:
You can calculate pin click CTR, outbound click CTR, or all click CTR depending on the goal of your pin.
Extra metrics:
The calculator also estimates target clicks, extra clicks needed, save rate, closeup rate, follower conversion, and CTR change.
A Pinterest pin CTR calculator helps creators, bloggers, shops, and brands understand how well a pin turns impressions into traffic actions.
It is useful for Pinterest analytics, blog traffic, ecommerce pins, affiliate campaigns, promoted pins, social media reports, and pin design testing.
Common Pinterest CTR formulas include:
Pinterest Pin CTR = Selected Clicks ÷ Impressions × 100
Pinterest pin click through rate is the percentage of impressions that turned into clicks, such as pin clicks, outbound clicks, or total click actions.
Divide selected clicks by impressions, then multiply by 100. For example, 3,200 pin clicks from 120,000 impressions equals a 2.67% pin click CTR.
Pin clicks are clicks that open or interact with the pin on Pinterest. Outbound clicks are clicks that send users away from Pinterest to your website, shop, blog, or landing page.
A good Pinterest CTR depends on niche, pin type, seasonality, image quality, search intent, and destination. As a general estimate, 1% to 3% is average, 3% to 7% is strong, and 7% or more is very high.