Estimate a fair sponsored post price using followers, engagement rate, average views, CPM value, production cost, content type, usage rights, exclusivity, and campaign add-ons. This calculator can help creators and brands price Instagram posts, TikTok videos, YouTube integrations, Pinterest pins, Facebook posts, LinkedIn posts, and X campaigns.
Audience value:
The calculator estimates audience value from followers, engagement rate, and average views.
Content value:
The calculator estimates post value using CPM, production cost, and the type of sponsored content.
Brand add-ons:
Usage rights, exclusivity, rush fees, and multiple deliverables are added to estimate a more realistic sponsored post price.
A sponsored post calculator helps creators, influencers, agencies, and brands estimate fair pricing for paid social media content.
It can be useful for brand deal quotes, creator media kits, campaign planning, sponsored post packages, and influencer marketing budgets.
A simple sponsored post pricing formula is:
Sponsored Post Price = CPM Value + Engagement Value + Production Cost + Usage Rights + Exclusivity + Extra Fees
A sponsored post is paid content created by a creator, influencer, publisher, or brand partner to promote a product, service, event, or campaign.
You can estimate sponsored post pricing using average views, engagement rate, CPM value, production costs, usage rights, exclusivity, extra fees, and the number of deliverables.
Followers help show audience size, but average views and engagement usually give a better picture of actual post value.
Usage rights allow a brand to reuse sponsored content in ads, emails, websites, landing pages, or other marketing. If usage rights are requested, the creator usually charges more.