Calculate cost per acquisition, ad spend, acquisitions, conversions, revenue, profit, ROAS, ROI, and target CPA. Use this CPA calculator to measure how much it costs to gain a customer, lead, signup, sale, or other conversion.
Cost per acquisition:
Enter ad spend and acquisitions to calculate CPA.
Ad spend from CPA:
Enter known CPA and acquisitions to estimate total ad spend.
Acquisitions from budget:
Enter budget and known CPA to estimate how many acquisitions the budget may generate.
Target CPA:
Enter revenue, costs, and target profit to estimate the maximum CPA you can afford.
A cost per acquisition calculator helps review paid ads, lead generation, sales campaigns, ecommerce acquisition, and customer acquisition cost.
It can help compare campaigns, set budgets, estimate acquisition volume, and check whether marketing spend is profitable.
Your result shows cost per acquisition, ad spend, acquisitions, cost per lead, lead-to-acquisition rate, click-to-acquisition rate, revenue per acquisition, campaign profit, ROAS, ROI, and target CPA. A lower CPA can improve profitability when acquisition quality and revenue stay strong.
Cost per acquisition, or CPA, is the average marketing cost needed to get one acquisition, such as a customer, lead, sale, signup, or booked appointment.
Divide total ad spend or campaign cost by the number of acquisitions.
They are related. CPA can measure the cost of any acquisition action, while CAC usually measures the cost to acquire a paying customer.
A good CPA depends on how much revenue and profit each acquisition creates. CPA should usually be lower than the value or profit generated by the acquisition.