Calculate customer lifetime value, average customer value, customer lifespan, gross profit CLV, LTV to CAC ratio, CAC payback, and lifetime profit. Use this calculator to estimate how much a customer is worth over time.
Basic CLV:
Enter average order value, purchase frequency, and customer lifespan to estimate lifetime revenue value.
CLV with gross margin:
Apply gross margin to estimate lifetime gross profit instead of revenue.
CLV from retention rate:
Estimate customer lifespan from churn rate or retention behavior.
LTV to CAC ratio:
Compare customer lifetime value with the cost to acquire the customer.
A customer lifetime value calculator helps with marketing budgets, customer acquisition planning, retention strategy, ecommerce analysis, SaaS metrics, and profitability forecasting.
It can help decide how much you can afford to spend to acquire a customer while still staying profitable.
Your result shows customer lifetime value, gross profit CLV, lifetime profit after CAC, LTV to CAC ratio, CAC payback period, customer lifespan, and total customer base value. Higher CLV means each customer is expected to generate more value over time.
Customer lifetime value, or CLV, estimates the total value a customer generates over the full relationship with a business.
Multiply average order value by purchase frequency and customer lifespan. To estimate profit-based CLV, multiply that result by gross margin.
LTV to CAC ratio compares customer lifetime value with customer acquisition cost. It helps measure whether acquisition spending is efficient.
No. Basic CLV usually estimates revenue value. Profit-based CLV subtracts costs or applies gross margin and acquisition cost.