Calculate return on ad spend, ad revenue, ad spend, campaign profit, ROI, break-even ROAS, CPC, CPA, conversion rate, and revenue per conversion. Use this ROAS calculator to measure how much revenue your ads generate for each dollar spent.
Return on ad spend:
Enter revenue from ads and ad spend to calculate ROAS.
Revenue from ROAS:
Enter known ROAS and ad spend to estimate revenue generated by ads.
Ad spend from ROAS:
Enter revenue and known ROAS to estimate the ad spend that created that return.
Campaign profit:
Enter revenue, ad spend, and cost of goods to calculate profit and ROI.
A ROAS calculator helps measure paid advertising performance, ecommerce campaigns, lead generation, search ads, social ads, and display campaigns.
It can help compare campaigns, review ad budgets, estimate revenue, and understand whether advertising is profitable after costs.
Your result shows ROAS, revenue, ad spend, campaign profit, ROI, break-even ROAS, CPC, CPA, conversion rate, revenue per click, and revenue per conversion. ROAS tells you revenue per dollar of ad spend, while ROI shows profit after costs.
ROAS stands for return on ad spend. It measures how much revenue is generated for each dollar spent on advertising.
Divide revenue from ads by ad spend. For example, $20,000 revenue divided by $5,000 ad spend equals 4x ROAS.
No. ROAS compares revenue to ad spend. ROI compares profit to ad spend after costs are included.
Break-even ROAS is the ROAS needed to cover costs. It depends on gross margin, ad spend, and other business costs.